Whenever there is a need in a community, someone comes along to try and fill it. The issue becomes problematic when people do so in a manner that doesn’t help anyone, but is just self-serving. This happens a lot in technology, especially when it comes to internet marketing. Just look online for full service SEO companies and you will get hit with a lot of businesses that will take your money and return nothing. You’ll just feed them money, like others do, and they will sit back and do nothing or very little for the money and you’ll be left without traffic, or any sort of changes in regards to your websites. It’s for that reason that you may want to avoid the 5 major scams floating around in regards to search engine optimization.
Cheap Traffic Generation (Rotators)
The amount of traffic generation websites online right now are incredible. You will find that you can easily pay for your page’s URL to get posted within a site and then rotated through a cycle of robots and human users. This may not sound so bad at first, and the numbers will improve. However, the traffic will be from 1 source, and will more often than not hit the wrong audience. Imagine spending a great deal of money to get 100,000 hits to your page, and none of them converting your call to action. It will be a waste. Oh, and if you use AdSense, you will get banned.
Archaic Optimization Methods
Search engines are not the same as they were ten years ago, and they aren’t even the same as they were last year. Some companies don’t care, and they are often times labeled as iconoclasts. They go against the grain, and use old methods to try and leverage the search results. They may be able to get a trickle of traffic here and there, but it will pale in comparison to what you will receive if you just follow the right protocol. Archaic methods never seem to work in terms of gaining traction online. Ask the company you’re thinking about hiring, what methods they use, and pay close attention to what they say.
Article Marketing Software Blues
You could join a website or even purchase a standalone software that will help you with article marketing. This doesn’t seem so bad at first glance, but you will have to consider something very important when moving forward with this, and that’s the fact that you’ll end up buying and utilize a method of marketing known as article spinning. The software usually takes whatever content you have and then spins it with a series of numbers and synonyms, creating what is supposed to be a unique article, but instead, you get something that is 100% duplicate, and mostly drivel. Do not fall for this.
Fake Friends, Fake Views, Fake Traffic
For video marketers and those engaging in social media, this scam is prevalent all over. Even celebrities have used this to boost their numbers. Paying for likes, follows, and video views is not a good thing. You’ll be found out soon enough, and it’s something that will not return your investment at all. It’s absolutely crucial that you do not chase this, because you will not gain anything but robotic numbers. There’s nothing quite as bad as having 10,000 followers, and no interaction with any of them.
Email Blasting and List Buying
Be careful when it comes to getting into email marketing for the purpose of SEO. This is a method that is fairly new, and should be only highlighted within the private inboxes that these messages are sent out to, but they actually get posted online as standalone page updates. This usually just spams people with your advertisement, site and more. Don’t buy into this one, it will not help in the long term.